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White bread reviews

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Last updated: 13 August 2019
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Checked for accuracy by our qualified fact-checkers, verifiers and subject experts. Find out more about fact-checking at CHOICE.

We blind taste test and review 30 supermarket sliced white breads (24 regular, six gluten-free) from brands including Abbott's Village Bakery, Helga's, Mighty Soft, Tip Top and Wonder White, to find the best.

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How we test

Products

We tested packaged, sliced white breads that are available nationally through at least one of the major supermarket chains. Where there was the option, we chose sandwich sliced. We didn't include fresh-baked bread from in-house bakeries, sourdough or brioche. Price is based on the price of a loaf in Sydney stores (not on special) in July 2019. We tested a total of 30 products, 24 regular breads and six gluten-free.

Tasting

Our experts tasted the bread samples 'blind' (without knowing the brands) in a randomised order, which was different for each expert. Regular breads and gluten-free breads were tested separately.

Scores

Experts independently judged all breads, scoring each sample for flavour and aroma, texture and appearance. The overall score is made up of taste 70% (50% flavour, 20% texture, 20% aroma and 10% presentation) and nutrition 30% (based on the Health Star Rating, calculated from the details in the nutrition information panel and converted to a percentage). We recommend products with an overall score of 75% or more.

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Brand

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List of brands we tested in this review.

    Price

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    Pack price in Sydney stores (not on special) in July 2019.

    enter value/s in increments of 1 between 1.29 and 7.8

    Recommended products

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    Member only

    This test score is for members only. Join now to unlock our expert results.

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    Taste test score

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    The experts tasted all bread samples blind (without knowing the brands) in a randomised order, which was different for each expert. The taste test scores are weighted as follows: 50% flavour, 20% texture, 20% aroma and 10% presentation.

    enter value/s in increments of i between 61 and 78

    Nutrition score

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    The nutrition score is based on the product's Health Star Rating, calculated from the details in the nutrition information panel and converted to a percentage.

    enter value/s in increments of i between 70 and 90

    Price per 100g

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    Price per 100 grams, based on the price in Sydney stores and online for a pack (not on special) in June 2024.

    enter value/s in increments of i between 0.2 and 1.6

    Percentage of Australian ingredients

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    As per the country of origin statement on pack.

    enter value/s in increments of i between 45 and 99

    Gluten free

      Shop Ethical rating

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      Shop Ethical rates the environmental and social impact of the company (not the product) using independent sources. This rating is not included in our total score. N/A means there is no rating for that company.

        Included in this review

        Members-only access
        • Percentage of Australian ingredients
        • Recommended
        • CHOICE Expert Rating
        • Taste test score
        • Nutrition score
        • Shop Ethical rating
        • Pack size (g)
        • Gluten free
        • Price
        • Price per 100g
        • Health Star Rating
        • Protein per 100g (g)
        • Energy per 100g (kJ)
        • Fat per 100g (g)
        • Saturated fat per 100g (g)
        • Carbohydrates per 100g (g)
        • Sugar per 100g (g)
        • Fibre per 100g (g)
        • Sodium per 100g (mg)
        • Ingredients

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